A friend handed me her daughter's moisturizer and asked what I thought. I turned it over and started reading. This is the part that's hard to explain.
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The morning I decided to make my own skincare, I was standing in a drugstore near Park City reading the back of a tube marketed for childhood eczema.
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Why does a 200-million-year-old salt deposit matter more than a trending ingredient? On geography, formulation, and letting the landscape lead.
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