Our Story

From Parent to Pioneer

When my toddler developed eczema, I couldn't find products that met my standards. So I created them—formulations that deliver luxurious textures and transformative results while honoring both human health and planetary wellbeing.

I studied environmental science with the pioneers who sparked the American environmental movement after the 1969 Santa Barbara oil spill. They taught me that protecting what matters means being uncompromising in your standards and never settling for "safe enough."

We follow the precautionary principle—only ingredients proven safe and effective by rigorous science, sourced from regenerative farms that restore their communities.

I've built NICER to be incorruptible in our mission, and have structured NICER as a Public Benefit Company. We're bound by our charter never to compromise our standards for profit or convenience, no matter what pressures we face.

NICER represents luxury without compromise. Every product in our line proves you can have it all: botanical skincare that repairs and protects, hair styling that conditions while it works, and revolutionary water-based colognes that hydrate your skin while delivering sophisticated scent.

This is luxury that loves you back.

— James Birchler, Founder